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How did Fireball come into existence? Several theories exist, but the most popular one involves convergence.

It began when some of the brightest minds from the best agencies came together to form a new kind of marketing, advertising and interactive company. One that offers stellar creative without the astronomical fees. One that’s free of bureaucratic layers so that turn-around occurs at the speed of light.

The combination of these elements, our researchers noted, dramatically impacted clients everywhere.

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